As part of the Axiometrix Solutions Marketing team, the Partner Marketing Manager is responsible for developing the regional partner marketing strategy to drive brand awareness and to generate leads in collaboration with our business Partners around the world. This is a new position due to our growth. You will be able to bring your best practices and to drive your ideas in collaboration with the teams.
Your goals are:
- To work with the Partners to develop and execute their Marketing plans and to ensure that our Brands are correctly represented. You will build and measure successful demand generation campaigns with the Partners;
- To design and execute a regional partner marketing program in key global markets encompassing the group’s 3 brands;
- To establish efficient working relationships with internal teams: Global Marketing, Global Sales / Business Development, Product Marketing, Product Management, Technical Support, and with our channel Partners / Distributors’ marketing teams;
Primary responsibilities:
Demand / Lead Generation
- Work with our Partners to develop and deliver turn-key marketing campaigns to them, and enable these Partners to grow our brand awareness and their leads
- Review, improve, and influence partner-issued marketing plans on a quarterly basis
- Work with Partners to develop jointly branded customer success stories that highlight the companies’ value proposition
- Support our Sales team in the creation and management of virtual and in-person partner training
- Define and measure what success looks like
Partner Communications
- Develop the cadence of direct communications with top Partners in target countries
- Create global quarterly Partner newsletters and Partner Forums
- Develop a centralized Partner Portal with access to the 3 portfolio brands
- Provides support with new product launches, existing products, and pre-post sales tactics
Required:
- 5+ years B2B partner / channel marketing experience
- Bachelor’s degree in a business or technical discipline
- Working knowledge of Digital Marketing, including search, social, and nurturing journeys
- Well-organized, with strong project management skills
- Ability to work independently and lead small project teams
- Excellent critical thinking, communication, and creative problem-solving skills
- English language fluency
- Approximately 25% travel when it is safe to do so again
Desired:
- Working knowledge of Salesforce
- Vendor management experience
- Event planning and coordination experience (trade shows, seminars, etc.)
- Social media marketing experience
- Working knowledge of marketing automation tools: Pardot or Marketo
- Experience in B2B marketing of audio equipment and/or test equipment
How to apply:
If you are ready to shape the future of the Partner Marketing discipline in our growing company, are excited about being the face of leading B2B brands, and enjoy working in a global business, we would love to hear from you.
Please apply by sending your resume to careers@axiometrixsolutions.com
