Trade Marketing Manager (2) US East, US West/CA

Company:
Posted On:
September 9, 2021
Location:
Remote

Two openings! The Trade Marketing Manager will assist our wholesalers, retailers, or distributors with their marketing strategy, including message development, marketing materials, and brand awareness as it relates to Pro Audio and Neumann for the purpose of increasing the demand from our Pro Audio customers. You will assist In rolling out strategies to generate interest in these products, enhancing sales and increasing market share via wholesalers, retail organizations & direct customers for Pro Audio Business Unit & Neumann in their region. You will also be responsible for various initiatives related to fairs, events, campaigns to be undertaken for increasing sales within the Business Unit based on strategic initiatives and focus areas.


Desired Skills and Experience

Qualifications:
Degree in Business Management/Marketing/Public Relations/Advertising
3+ years in a Trade Marketing role or similar role
In-depth experience in Marketing for Pro Audio or a similar industry
Excellent oral and written communication skills in the English language
Solid Business Acumen
Strong planning and organizational skills
Must be highly creative
Ability to set challenging SMART goals and set high standards of excellence

Responsibilities Include:

Research and recommend marketing initiatives and programs that align with corporate strategy and support pipeline and revenue goals for the Pro Audio Business Unit & Neumann in the region Closely monitor and analyze Pro Audio Business Unit & Neumann sales volumes, market share trends and competitive activity in the region, using BI & CRM Study the market and propose initiatives (e.g. fairs, events, campaigns…) to be undertaken for increasing sales in this segment, based on KPI’s Integrate with Business Group Heads and Sales team in order to understand new product developments and understand requirements from a marketing perspective Assist in proposing and design marketing initiatives to augment sales across assigned regions Effectively establish channel strategies along with implementing any marketing activities and initiatives in various regions Identify and propose external agencies / strategic partners for marketing initiatives Coordinate with external vendors such as marketing agencies, Booth builders etc. and maintain relations Assist in creating a detailed marketing budget for various events conducted by the marketing department

How to Apply: Please reach out to Kyle Sullivan, Head of Marketing for Sennheiser Pro Audio. kyle.sullivan@sennheiser.com.

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About Sennheiser Electronic Corp.

 

Address: One Enterprise Drive
Old Lyme
CT
06371
U.S.A.
+1 860 434 1759

Phone: +1 860 434 9190
Website: https://en-us.sennheiser.com/

Sennheiser Electronic Corp. (SEC) is an Oscar, Emmy, and Grammy award-winning manufacturer of high-quality headphones, microphones, RF wireless microphone systems, boomsets, infrared translation systems, and active noise-cancelling headsets. Industries served by Sennheiser include consumer electronics, music industry, professional broadcast and theater, integrated systems, telecommunications, audiology, and aviation. With headquarters in Old Lyme, Connecticut, SEC also distributes a distinguished line of audio brands, including Neumann microphones, TRUE Systems microphone preamplifiers, and K-array loudspeakers.

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