A future-proof broadcast infrastructure is critical to the success of a live TV channel. In addition to the widespread TV formats, content must also be produced for e-commerce and social media; this is especially true for teleshopping. The production environment has to be designed flexibly in order to adapt it quickly to changing market conditions. The simultaneous production for TV and social media must be just as possible as the successive work for various media, if possible without loss of time due to technical modifications. In addition, it is particularly important in teleshopping to make the course of the programs very variable and to adapt to the interaction of the audience. There is no way around an IP-based solution, but for reasons of transmission security, conventional approaches must continue to be taken into account. SMPTE 2110, Professional Media Over Managed IP Networks, introduces a solution specifically designed for live broadcasting. A concept is presented that further develops a classically designed broadcast infrastructure based on IP.
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