Jesse CannonProducer/Music Marketing Strategist
Jesse Cannon has managed to work in nearly every facet of the music business. If someone happens to know him it can be from varying projects he’s taken on over the years. Most often he’s known for having made records with groups like The Cure, Animal Collective, The Misfits, Weird Al Yankovic and many more. He authored the definitive book on music marketing of the past decade Get More Fans: The DIY Guide To The New Music Business along with the most thorough exploration of creativity in music Processing Creativity. Over the years he’s done marketing consulting for hundreds of music acts that have topped the Billboard charts as well as startups like Noise Creators, Vision Merch and more. He currently markets and produces podcasts for The Daily Beast, Air Mail and Atlantic Records including The New Abnormal which is regularly ranked within the Top 100 Apple Podcasts. He also hosts the popular music analysis YouTube channel Musformation.