With the expansion of Genelec’s range of RAW models to include the 8331 and 8341 three-way coaxial studio monitors from The Ones series, the company is donating a portion of each sale of these new models to the Audio Engineering Society throughout the whole of 2022.
“Genelec has been an amazing partner to the Audio Engineering Society,” says AES President Josh Reiss. “We share a commitment to the advancement of the audio arts and sciences, which Genelec has proven by sharing resources and knowledge that advance our joint mission. With the launch of its RAW series of loudspeakers in 2020, Genelec further demonstrated that commitment by pledging a portion of the proceeds of the line to the Society. That pledge was realized in a sizable donation that helped sustain the Society’s essential role in the audio industry during the dark days of the pandemic. Genelec is once again demonstrating its dedication to the Society with the announcement of a new pledge to contribute to AES a share of the proceeds of 2022 sales of the newly introduced RAW version of Genelec’s The Ones monitors. The depths of the Society’s gratitude for Genelec’s partnership cannot be overstated.”
“The RAW series is part of our ongoing commitment to sustainability, which we consider to be of equal importance as profitability and sound quality,” explains Genelec Managing Director Siamäk Naghian. “It’s clear that the popularity of RAW is a direct response to customers who have a growing awareness of environmental issues, but also appreciate the opportunity to own a premium loudspeaker with a unique aesthetic appeal. As our flagship studio monitor range, we’ve had many requests to make The Ones models available in the RAW series, so we’re very happy that we’ve now perfected a way of producing the 8331 and 8341 to the same high standards as the other RAW models. We’re also delighted that the success of RAW will be helping to contribute to the outstanding work that the AES does for our industry.”
Originally unveiled in 2020, the distinctive RAW finish is available on a selection of the most popular models in Genelec’s Studio, AV and Home Audio ranges, combining sustainability and an “industrial” design aesthetic. The RAW versions require no painting and less finishing material than standard painted models – creating an even more environmentally friendly loudspeaker that allows the natural appearance of the enclosure’s recycled aluminum to shine through, and gives each individual loudspeaker a unique look and feel.